Florida Hospital, before they became Advent, needed a motion graphics piece to promote their IQ Orlando project. They provided a script with no visual descriptions or reference/concept art - so I knew I could have some fun to explore some options. I conducted a talent search for the VO and immediately started creating some style frames:
Once the voice talent was signed and VO recorded, I began animating. As with most projects like this, at first I only built out the first 15sec or so to get feedback on the overall direction. I worked with them through various reviews, feedback, and even a few script changes along the way.
A sample of the main composition in After Effects:
The project took about 3 weeks beginning to end, here is the final piece: